What's All the Barking About?
The Deal of the Day collective buying concept was started by a company called Groupon in October of 2008.
In a few years the Deal of the Day business promotion model has become the #1 grossing business type on the Internet. The D.O.D business is now an estimated 1.5 billion dollar industry in over 150 cities in the U.S. and 20 countries and counting around the world.
Pupalup is one of the first D.O.D companies to focus on smaller cities, preferably with major universities. We feel these communities feature savy young audiences who fully understand the social media concept that drives the collective buying experience. And since everybody loves a deal, (especially college kids and moms and dads paying for college kids) Pupalup makes a lot of sense!
Loyal alumni make up another target audience of Pupalup. Alumni often return for sporting events or to visit the campus, representing a large customer base which can be difficult to reach with traditional advertising.